Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU?
Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. So, he rolled out an initiative that required all of his [...]

Often the more “creative” you are to find companies to purchase
the quicker you’ll find the “right” deal. “Working” trade shows
offers an extraordinary opportunity to find and quickly qualify
acquisition opportunities. To take maximum advantage of these
“corporate shopping malls”, you need to use proven techniques
to make this methodology worthwhile.
As a business buyer you want to use the [...]

All franchisors must address issues of national account pricing and service. The renegade franchisee who does not wish to follow the pricing guidelines for the demands of the customer can in fact cause the entire franchise system to lose a major national or international account. How do all you know this, you ask?
Well, [...]

In a separate article, I wrote that if you truly know your job, you probably are aware of 1,000 more things than somebody else, who doesn’t.
This definitely applies to managing call centers, and especially to overseeing telemarketing units.
For example, we know from experience:
(1) Louder voices sell better than softer ones.
(2) Callers are more robust, extroverted, and successful [...]

The popular television program, “Deal or No Deal” probably frustrates you like it does me. What is wrong with those people on the program? Take the DEAL! These are the words I shout from my home. It’s also the words I secretly shout in my head to clients when I’m selling to them.
It would be [...]

Free Cash, Vouchers: Today the incidence of online paid survey scams is nothing new

Mark Williams and Paul Whitehouse – actors in UK comedy series Fast Show – had it right with crazy tailors Ken and Kenneth:
“Good morning, sir. How are we today, sir?”
“Fine. And you?”
“Radiant, sir. Radiant. Woo that is a lovely suit, isn’t it sir?”
“Yes, it’s nice.”
“Suits you, sir, suit [...]

In my last article I spoke about e-mail ethics in your marketing and the fact that though it takes several exposures to your name, your business, your marketing style, before they bite, it is not good to over do it, considering that it annoys them.
I had also spoken about how most people actually “want” to [...]

Salespeople are infamous for making others feel bad.
They cold call complete strangers to judge their business decisions and make them feel sorry and stupid for choosing their current provider. They feed on every negative emotion to get the only thing that matters: the sale. They treat their prospects like numbers, instead of living, [...]

In studies conducted by Motivational Systems of West Orange, New Jersey, researchers found that 72% of the 12,000 participants reported that, in first time meetings, non-verbal communication carried significantly more weight than a verbal message (words). Only 6% of the respondents paid the slightest attention to what a person said at a first time meeting. [...]