Helpful Country

Helpful Country

Archive for the 'School of Selling' Category

How Well Do Your Customers Know YOU?

Tuesday, January 5th, 2010

Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU?
Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. So, he rolled out an initiative that required all of his [...]

Posted in School of Selling | Comments Off


How to ‘Work’ a Trade Show to Find Companies to Buy

Thursday, May 21st, 2009

Often the more “creative” you are to find companies to purchase
the quicker you’ll find the “right” deal. “Working” trade shows
offers an extraordinary opportunity to find and quickly qualify
acquisition opportunities. To take maximum advantage of these
“corporate shopping malls”, you need to use proven techniques
to make this methodology worthwhile.
As a business buyer you want to use the [...]

Posted in School of Selling | Comments Off


Franchising Concerns of Sales and Marketing of National and International Accounts

Friday, April 3rd, 2009

All franchisors must address issues of national account pricing and service. The renegade franchisee who does not wish to follow the pricing guidelines for the demands of the customer can in fact cause the entire franchise system to lose a major national or international account. How do all you know this, you ask?
Well, [...]

Posted in School of Selling | Comments Off


Keep Your Call Center FULL!

Saturday, March 28th, 2009

In a separate article, I wrote that if you truly know your job, you probably are aware of 1,000 more things than somebody else, who doesn’t.
This definitely applies to managing call centers, and especially to overseeing telemarketing units.
For example, we know from experience:
(1) Louder voices sell better than softer ones.
(2) Callers are more robust, extroverted, and successful [...]

Posted in School of Selling | Comments Off


Real Life Challenges of “Deal or No Deal” in Sales

Friday, March 27th, 2009

The popular television program, “Deal or No Deal” probably frustrates you like it does me. What is wrong with those people on the program? Take the DEAL! These are the words I shout from my home. It’s also the words I secretly shout in my head to clients when I’m selling to them.
It would be [...]

Posted in School of Selling | Comments Off


100% FREE: Orange-Wing Amazon Birds for Sale | Battery Laptop Computer Acer

Tuesday, March 17th, 2009

Free Cash, Vouchers: Today the incidence of online paid survey scams is nothing new

Posted in Loans Center, Market, School of Selling | Comments Off


Sales Technique – Bring Back The Emotion And Passion To Attract Customers

Wednesday, March 4th, 2009

Mark Williams and Paul Whitehouse – actors in UK comedy series Fast Show – had it right with crazy tailors Ken and Kenneth:
“Good morning, sir. How are we today, sir?”
“Fine. And you?”
“Radiant, sir. Radiant. Woo that is a lovely suit, isn’t it sir?”
“Yes, it’s nice.”
“Suits you, sir, suit [...]

Posted in School of Selling | Comments Off


The Principle Of Increased Desire Of Attainment

Sunday, March 1st, 2009

In my last article I spoke about e-mail ethics in your marketing and the fact that though it takes several exposures to your name, your business, your marketing style, before they bite, it is not good to over do it, considering that it annoys them.
I had also spoken about how most people actually “want” to [...]

Posted in School of Selling | Comments Off


If You Want to Sell, Don’t Be a Salesperson!

Thursday, February 26th, 2009

Salespeople are infamous for making others feel bad.
They cold call complete strangers to judge their business decisions and make them feel sorry and stupid for choosing their current provider. They feed on every negative emotion to get the only thing that matters: the sale. They treat their prospects like numbers, instead of living, [...]

Posted in School of Selling | Comments Off


In Sales, Words Just Don’t Compute

Sunday, February 8th, 2009

In studies conducted by Motivational Systems of West Orange, New Jersey, researchers found that 72% of the 12,000 participants reported that, in first time meetings, non-verbal communication carried significantly more weight than a verbal message (words). Only 6% of the respondents paid the slightest attention to what a person said at a first time meeting. [...]

Posted in School of Selling | Comments Off